How to write a blog

You can add a blog to your online store and post updates about your business and products for your customers. Blog articles drive traffic to your site in a variety of ways, including:

  • Improve search engine optimization (SEO)
  • Tell a story that converts visitors into customers
  • Improve customer engagement

add blog

Your online store comes with a standard blog feature called " News ." You can continue using this blog or create your own with a custom name.

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Edit blog search results

You can edit the text that appears in search engine results about your blog. Use descriptive titles and descriptions that make it easy for new customers to find your online store or convince them to click on your link. Learn more about search engine optimization here .

You can preview your blog's search results and make changes to help new customers find your online store.

  1. Click on the name of the blog you want to edit

  2. In the search results preview section [Edit website SEO] Click.

  3. [page title] Enter a descriptive title in the field. This title will appear as a link in search engine results. You can enter up to 55 characters in the title.

  4. Enter a description of your search results. Make sure to include relevant keywords and your business name so new customers can find your link. You can enter up to 320 characters for the description.

  1. You can edit the URL in the URL and Handle section. In most cases, no URL changes are required. If you make changes, make sure you set up a URL redirect from the old URL. Spaces are not allowed in the URL. Handles are used in theme designs.
  2. Click save

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